Penske Truck Leasing today, March 11, announced the new www.GoPenske.com, which the company says serves as the online focal point for its businesses, products and associate recruiting efforts.
“Our new site makes it easier for visitors to reserve a rental truck and also to learn more about the full range of our truck leasing, outsourced maintenance, used truck sales and logistics solutions,” says Jim Feenstra, senior vice president of marketing for Penske Truck Leasing, headquartered in Reading, Pa.
This recent move is the first major overhaul of Penske Truck Leasing’s Web properties since 2005. Penske says its internal teams collaborated with Electronic Ink, Interbrand, Siegel+Gale and Ketchum to design, implement and optimize the site for search.
“We focused a great deal on improving the user experience,” Feenstra says. “Aesthetic refinements and content improvements also enhance our brand and better articulate the value our solutions provide to customers.”