Michelin redesigns online truck tire dealer locator

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Michelin Americas Truck Tires has launched a new, enhanced online truck tire dealer locator. In addition to Michelin truck tire dealer and service provider locations, the redesigned locator at locator.michelintruck.com now offers additional information about the area surrounding those locations, including traffic updates, road construction alerts, restaurants, hotels and the weather.

“Our goal for the new dealer locator is to make it easy for truckers to plan their trips,” says Marc Laferriere, vice president of marketing for Michelin Americas Truck Tires, based in Greenville, S.C. “With this tool, truckers will be able to see not only the locations of Michelin tire dealers, retread shops or service providers along their way, but also where they might want to eat or sleep, and what the weather will be like.”

In addition to maps, street views and directions to any service provider or truckstop location, the new locator will provide detailed information about the type of assistance offered by each service provider, along with local hotels and restaurants. The locator also is enabled to provide current traffic conditions, accident information, road construction and the weather for each service provider’s surrounding area. It also will be available on the Spanish and French versions of the Michelin truck tire website.

Michelin Tire dealer and service provider locations also can be found using the Google Maps mobile application. An icon at the top of the dealer locator site explains the process for using this feature.