PSI names Robinson director, OEM sales and dealer programs

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Steve Robinson has joined Pressure Systems International as director of OEM sales and dealer programs. Robinson comes to PSI after 32 years with Alcoa, most recently as national OEM sales manager for Alcoa’s Commercial Vehicle Wheels Division.


Frank Sonzala, executive vice president of PSI, noted how closely Robinson’s background fits PSI’s culture. “Everyone is excited about Steve joining PSI,” Sonzala says. “We pursue individuals who can bring commercial vehicle experience to our sales team so we all speak the same language as our customers.”


Robinson has been an active participant in the heavy-duty commercial trailer industry for more than 10 years. He was elected in 2006 to serve as chairman of associates for the Truck-Trailer Manufacturer’s Association and is currently serving on TTMA’s Associates Policy Committee of TTMA.