Freight Efficiency Council names Michelin truck tire expert to board

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Don Baldwin, business segment manager for Michelin Americas Truck Tires, has been named to the board of directors for the North American Council for Freight Efficiency. The board met for the first time during this week’s Technology and Maintenance Council in Tampa, Fla. Baldwin is the only tire manufacturer representative on the board and was one of 19 original founders of NACFE.

“The health of the freight industry depends on the ability of its carriers to implement more energy-efficient solutions,” Baldwin says. “The good news is that more and more of these solutions are being introduced into the market. I look forward to helping lead NACFE to provide a reliable source of information regarding the effectiveness of these solutions.”

The intent of the NACFE is to collect, assess and circulate performance information from testing agencies and laboratories; collect marketing and user data; and provide understandable up-to-date efficiency information to share with technology developers, Council members, fleet owners and truck drivers.

As a member of the board of directors, Baldwin’s primary functions will be to guide the organization to collect, assess and circulate information on performance and efficiency benefits to technology developers, fleet owners and truck drivers.

At Michelin, Baldwin is responsible for evaluating market trends and specifying the technologies and tires lines that will be developed to meet future customer needs. He has worked for Michelin for more than 30 years in various manufacturing, quality, product design and marketing positions.