Menlo Worldwide Logistics strengthens South Asia organization

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Menlo Worldwide Logistics, the global logistics subsidiary of Con-way Inc., announced that Peter Baumann and Edwin Chan have assumed new roles within the company’s South Asia organization. Baumann is now director of regional sales and solutions, while Chan has been named senior director of business development and strategy. The company also appointed Leong Choong Cheng as senior director of business development responsible for Greater China.

Baumann’s new role includes further developing growth strategies while managing the sales and solutions organizations within Southeast Asia. He will guide a team of sales executives, logistics engineers and project managers in providing customer solutions, sales engagement and startup process support for new business wins.

Chan now is responsible for developing and growing Menlo’s shipping and forwarding business across North and South Asia, and expanding its existing wine and spirits customer base in the region. Baumann and Chan also serve as senior account executives for a number of high-profile customers across a range of industries.

“With nearly 50 years of combined experience, Peter and Edwin bring extensive knowledge of customer needs for transportation and logistics services in this region,” says Todd Johnson, vice president of international operations for Menlo Worldwide Logistics. “Their skills strongly align with our growth goals for South Asia, and we are confident that their leadership and expertise will contribute significantly toward meeting our strategic objectives. We extend our congratulations to both Peter and Edwin on these important new assignments.”

Baumann brings experience in designing innovative local and regional customer logistics solutions. He joined Menlo in 2005 as director of automotive and was named director of international business development in 2008. In that role, he was responsible for supporting Menlo’s Asia-Pacific growth and working closely with Menlo’s operating regions and industry groups to develop global business leads. Prior to Menlo, Baumann spent 13 years working for DHL in various roles across both Europe and Asia. He is currently based in Singapore.

A 30-year veteran of the shipping and logistics industry in Asia, Chan brings a wealth of regional knowledge and an extensive network of relationships to his position. He was formerly executive vice president of Cougar Express Logistics until the Southeast Asia 3PL was acquired by Menlo in 2007. His role then shifted to South Asia/Australia sales director, where he was responsible for ensuring the retention of customers gained by Menlo as a result of Cougar’s acquisition. Prior to being designated executive vice president, Chan spent 15 years as Cougar’s director of sales and was concurrently deputy general manager of their joint venture partner, MOL Singapore. He also is based in Singapore.

Leong, an experienced industry professional, will focus on engineering solutions, account management, sales and marketing. “Leong’s expertise will strengthen Menlo China’s ability to deliver the innovative best-in-class solutions for which we are known, even as our China business grows,” says Jess Goldberg, vice president of Greater China.

Leong, a Singaporean, brings more than 15 years’ experience in the logistics industry as well as experience in Beijing, Shanghai and Guangzhou. His combination of industry expertise with local knowledge enhances Menlo’s ability to deliver operationally effective results at competitive prices. Leong most recently was vice president of business development for DTW Logistics in Beijing, prior to which he worked for Toll Logistics as managing director in Thailand and later as general manager of business development in Shanghai. Earlier, he worked in Guangzhou for the Port of Singapore Authority Logistics as regional manager. Leong also co-founded Ecnet, a Web-based supply chain management service provider for the high-tech industry, where he served as vice president of business development.

“Leong Choong Cheng is a superb addition to our China team,” says Gary So, Menlo’s managing director for North Asia. “Leong brings to Menlo an unusual combination of technical skill, local market knowledge and leadership capability, which is critical to the expansion of our world-class logistics solutions in the domestic China market.”