Bendix customer aftermarket site launches bilingual capabilities

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Bendix Commercial Vehicle Systems says its Bendix Webshop,, a password-protected website for Bendix aftermarket distribution channel partners, now offers the option to view the site in either Spanish or French, in addition to the current English language format.

“We value our customers, and we continuously strive to offer them additional opportunities that will enhance their experiences with Bendix,” says Robert Johnson, vice president of aftermarket sales and marketing at Bendix. “Providing easy access to the full range of Bendix services and information is essential. Based on the needs and feedback we received from our aftermarket customers, we decided to expand our e-commerce-driven website to benefit our French- and Spanish-speaking partners. These enhancements allow us to reach a larger portion of our aftermarket customer-base, as well as to help set the stage for continued future developments such as expanding to our Mexican aftermarket customers.”

The Bendix Webshop is a secure website providing online ordering, the ability to check core reports, file warranty claims and view warranty claim status. The site also features a full Bendix product search engine, giving contracted aftermarket users the ability to order online and check the price for a product, along with its availability. Bendix recently relaunched the Webshop with a sleeker graphic look and feel and a number of enhanced features to improve efficiency, better tracking of orders, navigation and ease of use. Since integrating these features into the site in August 2009, Bendix says it has seen customer usage double.

The upgrades enable customers to search a full catalog of Bendix products from every page of the website, allowing them to search and receive vital product information with just one click, saving valuable time. The added online order functionality of uploading a text file directly into the system – rather than the previous manual method of entering each line item – allows for a more streamlined process for Bendix customers. Other improvements include a more robust online order status system, providing customers the capability of viewing the status of every order, including those entered offline.

Customers also can view each line item of the order to determine its specific status, improving their efficiencies. Core reports – both current and historical – now can be viewed in multiple ways to allow customers immediate access to information. With an eye toward continuous improvement and service expansion, Bendix plans to complete another round of Webshop upgrades before the end of the year. The next set of scheduled enhancements will look to streamline the functionalities of the “shopping cart” page during the purchasing process.