The Snap-on news website, http://news.snapon.com, has gone bilingual as Snap-on press releases now will be available in Spanish. In addition to press releases about the latest Snap-on tools, programs and promotions, news about the Snap-on motorsports program also is featured in the Spanish-language section of the site.
“We felt it was imperative to add a Spanish-language news section to our website,” says Sara Scarlato, manager of communications for Snap-on Tools. “With the increasing number of Spanish-language media outlets that have expressed interest in covering Snap-on coupled with the growing number of Spanish-speaking Snap-on customers, this new resource will serve as an important tool to get out the word out about all the great things happening at Snap-on.”
