Tim Rogers has been named president of the Polk business unit at R.L. Polk & Co., the company announced. Rogers will lead Polk’s overall business objectives, policies and strategic direction. He joins Polk following a 29-year tenure with Maritz Inc., a marketing services company, where recent roles included chief marketing officer of Maritz Inc., president of Maritz Automotive Group and president and chief executive officer of Maritz Research.
“I’m extremely pleased to welcome Tim to the Polk team,” says Stephen Polk, chairman, president and CEO of R.L. Polk & Co. “His successful track record and extensive automotive information experience in executive and leadership roles will help with Polk’s business and growth strategies as we move forward.”