The Great American Truck Show, held Aug. 26-28 in Dallas, proved to be a successful venue for Minimizer, company officials say. “We continue to see growth in our heavy-duty truck following,” says Jeff McCabe, president of Minimizer. “And it’s not just our durability that is carrying the momentum, it’s also the promotion of fuel economy and how that’s impacted by weight. Minimizer fenders are a lightweight option for truckers.
“Every trucker needs fenders to protect their rigs and loads,” McCabe continues. “Minimizer is one of the lightest options on the market. It makes sense not only from the standpoint of how tough our fenders are, but how much money a trucker can save on fuel versus other products.”
GATS had more than 500 exhibitors and more than 500,000 square feet of equipment, products and services for attendees to absorb, and every aspect of the trucking industry was present. The Minimizer display was located adjacent to the Arrow Truck Sales exhibit that showcased the “Back on the Road” truck, complete with Minimizer fenders. It helped to solidify strong interest in Minimizer’s products.
“I really enjoy this show,” says Jason Johnson, Minimizer’s South Central regional sales manager. “It’s a great opportunity to hear from good customers that want to share their Minimizer success stories. And now with everyone talking fuel efficiency, it’s an easy sell for us to say a full set of our MIN 4000 tandem-axle fenders weighs less than 42 pounds. Guaranteed for life and durable, what’s not to like about our fenders?”
GATS provided the Minimizer team with a venue to stay connected with customers and gain valuable industry feedback. “We even had a customer show us a picture of his wrecked truck, he was rear-ended, and he was so proud that his Minimizer fenders were still functioning properly after the accident,” McCabe says.