Polk enhances parts demand modules for aftermarket customers

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Polk says it has incorporated new resources and additional functionality to its Commercial Aftermarket Parts Demand Modules to better meet the needs of its commercial aftermarket customers. The modules previously included demand forecasting for filters, brake components, lubricants and tires and are focused on the commercial vehicle (GVW 3-8) aftermarket.

The enhanced modules now include capability for customers to see potential demand for a wide variety of engine parts and serve as a resource for the light, medium and heavy commercial vehicle aftermarket. The online modules are designed to help aftermarket suppliers and commercial truck dealers enhance efficiency and identify business opportunities.

They are updated quarterly and allow users to segment information based on a number of factors, including manufacturer, geography, customer, age of vehicle, vehicle part and other criteria most relevant for their business. Since the modules are available online, a single subscription allows for timely access by a company’s entire team.