Kerry Logistics is launching a global corporate rebranding to reflect the company’s new identity of openness, integrity, a deep-rooted culture and its commitment and aspiration to excellence. The Hong Kong-based company says the new look is a response to the changing environment in which its brand now operates, and that it has rebranded to realign with the new business landscape and to remain relevant to the marketplace.
“The rebranding is a statement that we have changed to reflect the new realities of the marketplace,” says Emily Kwan, head of corporate communications. “The changes will enable us to grow as a company and be better able to support our customers and partners to succeed in China, Asia and beyond.”
The company says its new orange and grey logo denotes a unified, modern and progressive international company and is part of a phased rebranding rollout across the globe that will include new signage on buildings, vehicles, uniforms, websites and brochures.