‘Cars 2’ promo tour visits Allentown, Pa.

user-gravatar

With a new Mack Pinnacle model leading the way, State Farm’s “Agents on a Mission” tour for “Cars 2” – the animated feature from Disney•Pixar that hits theaters June 24 – recently stopped in Allentown, Pa. The tour features life-size models of three of the film’s main characters – Lightning McQueen, Mater and, new to “Cars 2,” British super spy Finn McMissile – each roughly 15 feet long, about 7 feet high and weighing between 1,760 and 2,700 pounds.

The first stop – for Mack employees, dealers, customers, local leaders and their families – was at the company’s new 160,000-square-foot Customer Center off of Lehigh Street. The following day, Mack brought Lightning, Mater and Finn to the America on Wheels museum on Front Street, where the display was available to the general public.

In the new film, star racecar Lightning McQueen (voice of Owen Wilson) and the incomparable tow truck Mater (voice of Larry the Cable Guy) take their friendship to exciting new places when they head overseas to compete in the first-ever World Grand Prix to determine the world’s fastest car. The character based on a Mack truck – appropriately named Mack (voice of John Ratzenberger) – is Lightning McQueen’s trusted long-haul driver.

The State Farm “Agents on a Mission” tour promoting “Cars 2,” which kicked off March 10 at the Minneapolis Auto Show, hits Los Angeles for the film’s red-carpet premiere on June 18 and will have stopped in more than two dozen U.S. cities before wrapping up in Northern California in late June.

The fuel-efficient Pinnacle model truck Mack has provided to move the tour around the country features advanced safety technology and the company’s ClearTech system designed to reduce levels of regulated emissions to near-zero. Mack also provided a truck for the tour promoting the 2006 release of Disney•Pixar’s “Cars.”

“What better truck to lead this tour across America than a Mack, built in the U.S., with the cleanest emissions in the world?” says Kevin Flaherty, Mack senior vice president, U.S. and Canada. “We’re particularly pleased to have brought the tour to the Allentown area, which has been Bulldog country for more than 100 years.”