Alldata, a provider of manufacturers’ automotive repair information and solutions for the professional automotive service and collision repair industries, is expanding its direct presence in Canada to better serve its growing customer base. The company will operate as Alldata Canada Services Ltd.
“We feel the time is right to strengthen our position in the Canadian market,” says Kevin Culmo, Alldata ‘s group vice president of sales, operations and strategic planning. Previously, Alldata products were sold through a third-party distributor in Canada. “The marketing effort was limited, and many prospective customers were not cognizant of our repair, shop management and customer relations products,” Culmo says. “We now have a tremendous opportunity to build brand awareness and communicate the advantages of our full Alldata product suite to shops throughout the country.”