The UPS Store franchise network has been honored by the U.S. Postal Service at the National Postal Forum for its participation in Every Door Direct Mail, which provides small businesses with a cost-effective way to send direct mail. Using Every Door Direct Mail, small business customers can work with their local The UPS Store center to create, print and distribute high-quality direct marketing pieces to every address in a designated neighborhood.
“Every Door Direct Mail is a ready-made product for The UPS Store franchisees, who help fellow small business owners with the logistics of running a small business,” says Stuart Mathis, president of Mail Boxes Etc. Inc., which franchises The UPS Store locations. “We are honored by this recognition and look forward to continuing our relationship to help grow both our businesses as well as support the small business community.”
Companies nominated for the Mail Innovation Award have demonstrated creativity by finding new ways to use the mail to drive significant business results and mail growth. Since the start of the relationship in September 2011, MBE and U.S. Postal Service have worked together to educate The UPS Store franchise owners on the process as well as how best to position the program to small businesses in their communities. The UPS Store dedicated October 2011 as Every Door Direct Mail Month, promoting the direct mail product to its network of franchised small business owners as well as their customers.
“In addition to providing this service to their small business customers, our franchisees have used Every Door Direct Mail to market their own businesses,” Mathis says. “And they’ve seen results, attracting and retaining small business owners in their communities.”