Jon Morrison, president and general manager at Meritor WABCO, made remarks pertaining to “Innovation ROI” during last week’s Commercial Vehicle Megatrends USA 2012 conference in Dearborn, Mich. During his speech, Morrison emphasized the potential return on investment for operators leveraging four main areas of innovation: improving driver and highway safety, increasing vehicle uptime, avoiding accidents and increasing fleet efficiency.
Morrison also confirmed that Meritor WABCO’s SmarTrac Electronic Stability Control technology ensures that truck tractors and motorcoaches can meet the stringent standard for ESC systems as recently proposed by the National Highway Traffic Safety Administration. According to NHTSA research, the use of ESC technology could help drivers avoid up to 56 percent of rollover crashes each year – the deadliest among all crash types.
Morrison said that integrated safety systems offer several advantages, including reduced vehicle downtime, risk reduction and assistance for less experienced drivers. “Operators strongly benefit from additional returns on investment in innovation, such as saving money through risk reduction,” Morrison says.