Effective Oct. 1, Bert van Hasselt has been appointed chief executive officer of Groeneveld USA Inc., the company’s U.S. sales and service organization, where he will be responsible for shaping the future U.S. growth through both company-owned branches and independent dealers.
Van Hasselt has experience in various commercial and senior management positions in the truck industry. In 1999, he accepted the position of sales director at MAN Truck & Bus in the Netherlands after being sales director of Iveco Netherlands for a number of years. In 2008, he was appointed chief operating officer of MAN Region West B.V. Since 2009, he was CEO of MAN Camion & Bus SAS.
“We are very pleased with the arrival of Bert van Hasselt to Groeneveld,” says Ron den Engelsen, managing director of Groeneveld Transport Efficiency. “His vast management experience, among others at Iveco and MAN, will be particularly useful in the further expansion of our activities in the United States.”
The company says United States is an important growth market in both the on-road and in the off-road sectors, where Groeneveld says it has a leading position with automatic lubrication systems and Oilmaster oil management systems, as well as with Greensight safety devices.
