LinkeDrive announces new fuel visibility tool

Screen Shot 2014-03-24 at 6.05.38 PMAt a press conference at the 76th annual Truckload Carriers Association Annual Convention in Dallas, LinkeDrive, maker of PedalCoach, announced the release of its Driver and Truck Analytics (DATA), a cloud-based solution that pairs with the PedalCoach to allow new levels of insight and performance in fuel efficiency and safe driving.

According to Jeff Baer, LinkeDrive founder and CEO, DATA allows real-time access to detailed information and driver performance metrics. Data from PedalCoach – a driver-focused application that instantaneously measures, coaches and rewards drivers for safe and fuel-efficient driving – is captured and transmitted from fleet vehicles to DATA in the cloud. DATA instantly analyzes and presents information to fleet managers via a dashboard.

“When fuel is 30 to 40 percent of your operating expenses, the inability to look at it is pretty scary,” says Baer. “With DATA, that real-time ability to monitor that is resonating with our customer base.”

DATA’s mapping support allows fleet managers the ability to see how each vehicle and driver in a fleet is performing while it is on the road and tracks performance across the entire fleet and by fleet segment. It also allows fleet managers to identify key performance metrics, run comparative reports and use its drill-down capabilities to get the information they need to improve fleet performance and profitability.

PedalCoach allows drivers in the cab to see their fuel score at the end of each trip. DATA now will allow managers to see the same information, as it happens.

Jeff Crissey is Fusable's content director for OEM/Aftermarket and is responsible for coordinating special editorial projects and events for the company's Commercial Carrier Journal, Equipment World and Overdrive brands. Prior to this role, Crissey served as editor of CCJ for 10 years. He holds a Bachelor's Degree from Auburn University and has been a member of Fusable's editorial staff for 27 years, where his coverage of industry topics has earned numerous regional and national awards over the years. Before joining Fusable, Crissey was a production assistant at CNN in Atlanta.

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