Navajo Express is using technology to identify the types of drivers that are more likely to stay and succeed at the company, and to tailor its recruiting efforts accordingly.The trucking industry could immediately fill more than 30,000 driving positions. Carriers also will need to fill 100,000 positions every year for the next decade to keep up with freight volumes and to replace drivers leaving the workforce, estimates the American Trucking Associations.
The severity of the driver shortage has been compounded by the fact that only a small fraction of applicants are qualified to work. To compete for this small pool, a growing number of fleets are using technology to streamline the recruiting, hiring and onboarding process.
A three-part series ran this year on CCJ that explored these categories in more detail. Choose one to get started.
A look at how carriers are using online driver applications and tracking systems to hold recruiters accountable for quickly completing the qualification steps to move drivers through the pipeline.
With so many trucking companies vying for drivers’ attention online, engaging drivers is a very competitive and complex business.
Onboarding: commitments that last
Trucking is first and foremost a people business, but technology is helping carriers make the transition for new drivers more seamless to reduce early turnover.
