Omnitracs unifies brand platform

user-gravatar Headshot
Updated Sep 29, 2015

OmnitracsOmnitracs, a global provider of fleet management technologies, unfurled its new brand platform that features a redesign of its corporate logo, an original tagline, refined core messaging and design treatments.

“Over the past few years and through a series of strategic acquisitions, Omnitracs has grown to become a global force in comprehensive fleet management solutions for fleets of all sizes, whether private or for-hire,” noted Omnitracs CEO John Graham. “The new brand platform—from creative to messaging—properly aligns our distinct business units under the power of a single, well-respected brand—Omnitracs.”

A cornerstone of Omnitracs’ new brand is its signature, comprising the logo and tagline. The modern symbol that accompanies the “Omnitracs” logotype illustrates motion, innovation and convergence. The company says its new tagline, “innovation. driven.” speaks to its core attributes and reflects its inventive nature and focus on delivering reliable and valuable solutions.

What operated before as independent business units — Roadnet, XRS, Sylectus, and Analytics — are now fully integrated products within Omnitracs’ portfolio that includes compliance, safety and security, productivity, telematics and tracking, transportation management system (TMS), planning and delivery, data and analytics, and professional services.

“Omnitracs has long been recognized as the pioneer in fleet management solutions and as a product and technology innovator,” stated Jim Gardner, vice president of marketing at Omnitracs. “Our new unified branding reflects the alignment of our business units into a single, end-to-end solution portfolio offering our customers greater insight into their business and higher profits from their fleets.”

Omnitracs will further unveil its new visual branding, colors and imagery at the American Trucking Associations (ATA) Management Conference & Exhibition, Oct. 17-20, 2015 in Philadelphia.