LaunchIt, a full-service public relations firm focused on the North American transportation market, announced that Mari McGowan has been named its vice president of business development.
“LaunchIt’s phenomenal growth in serving the communications needs of transportation technology providers presents additional opportunities that Mari will help manage,” said Susan Fall, president of LaunchIt. “Her industry and professional experience will be key to our ability to provide valuable information to editors about transportation technology, and to closely follow the state of technology in the industry for both North American companies looking to expand here and abroad as well as international companies interested in bringing their products and services to the U.S.”
McGowan is an experienced executive with success in global marketing, business development, product launches, market research and analyses, marketing communications, branding and sales support. She is also a Certified Transportation Professional (CTP). Most recently, she used her expertise in on-board technologies and improving vehicle and driver performance at Vnomics Corp., a provider of advanced fuel optimization solutions.
“I look forward to the opportunity to combine my passion for transportation, experience in product launches and my technology background to bring value to LaunchIt, its growing list of clients and the industry,” said McGowan.