Fusable, a provider of data, intelligence and prospecting solutions for the industrial and commercial insurance markets, and parent company of Commercial Carrier Journal, and its sister publications Equipment World, Overdrive and Trucks, Parts, Service, on Tuesday announced the next phase of its technology innovation strategy.
The new phase focuses on bringing together curated and enriched industry data, emerging AI-driven capabilities and more intuitive customer experiences to help businesses turn market intelligence into action.
Guided by the promise “Know More. Do More,” the company is building on decades of industry expertise to help customers move more easily from understanding their markets to identifying opportunities and taking action.
“Having access to great data is only part of the equation,” says Kate Cassino, CEO of Fusable. “What matters is what our clients can accomplish with it. Our investments will make it easier for customers to find the right opportunities, make confident decisions, and allow sales teams to tune their efforts and engagement to the buying signals of their markets.”
A connected foundation for what’s next
At the center of this effort is a technology platform designed to bring together data, insights and capabilities across the product portfolio.
EDA, the equipment market intelligence solution for agriculture and construction, is already operating on the platform. RigDig, the trucking market intelligence solution, is planned to join in the first quarter of 2027.
By creating a more connected foundation, the company is establishing new opportunities to combine specialized industry intelligence and develop experiences that help customers work more efficiently.
“We have spent more time engaging with and listening to our clients,” says Chris Gaudreau, chief product officer of Fusable. “Most importantly, they have defined the need to help them make their sales teams more efficient and effective. We are centered on enabling them to know more by easily finding their best prospects, and do more by effectively engaging with their prospects, and making their field prospecting highly productive. This is just the start of our innovation and will set a new standard with our clients.”
Turning intelligence into everyday advantage
The product roadmap focuses on practical improvements to how customers use market intelligence in their daily work.
For agriculture and construction equipment dealers, these investments are designed to help sales teams:
- Do More Targeting. Find the prospects worth pursuing, prioritize promising accounts, and spend less time searching so sales teams can spend more time selling.
- Do More on the Go. Make every mile count by identifying nearby opportunities, knowing which businesses are worth a stop, and walking into conversations better prepared.
- Do More Connecting. Find people behind the opportunity, reach the right contacts, and turn promising accounts into meaningful sales conversations.
Together, these advancements bring the Know More. Do More. vision to life, helping customers turn better intelligence into more productive selling and business growth.
Building for the future
These technology investments extend beyond individual product enhancements. The expanding platform is intended to support continued development across the portfolio, creating opportunities to connect industry-specific intelligence with new capabilities as customer needs evolve.
Additional product developments and platform milestones are expected to be shared throughout 2027.
Customers, partners, and industry professionals can follow the company’s progress and receive upcoming product announcements at fusable.com/Innovation.
