Peterbilt launches program to promote model lineup

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Peterbilt describes its “Models of Innovation” demonstration program announced Thursday, May 3, as an unprecedented campaign designed to provide existing and prospective customers the ability to test and evaluate a new 2008 model year Peterbilt in the customers’ operation.

The 130-unit fleet includes every 2008 Peterbilt model, including aerodynamic, traditional, vocational and medium-duty trucks. The fleet will be distributed throughout Peterbilt’s dealer network across the United States and Canada. All vehicles feature new 2007 emissions technologies, as well as improvements in aerodynamics, fuel efficiency, styling, maneuverability and forward lighting.

“Peterbilt’s ‘Models of Innovation’ demonstration program will let our customers witness firsthand the company’s broad lineup of trucks equipped with the latest technologies enhancing fuel economy and driver comfort,” says Bill Jackson, general manager of Denton, Texas-based Peterbilt and Paccar vice president. “They are built to exceed our customers’ expectation for the best-in-class quality, styling and low cost of operation.”

Peterbilt says the “Models of Innovation” demonstration program includes:

  • Aerodynamic trucks. With the addition of the Model 387 daycab and Model 384, Peterbilt says it now offers four aerodynamically styled trucks, the industry’s broadest lineup in a market that accounts for the majority of on-highway Class 8 vehicles in operation. The company will continue to offer the premium Model 387, which features a spacious integrated cab and sleeper; and the Model 386, which was introduced last year and provides aerodynamic performance with the versatility of a detachable sleeper.
  • The new Model 387 daycab is available with both a medium-length and a long-length BBC and is suited for tanker and regional-haul applications where aerodynamic performance and a spacious, comfortable operator environment are preferred. The Model 387 daycab’s dramatically sloped hood, large windshield and 1,200-square-inch rear window are designed to provide excellent visibility to help ensure safe, efficient operation.

    The new Model 384 can be configured as a daycab or with the full range of detachable Peterbilt Unibilt sleepers, like the Model 386. The mid-length Model 384 has a 116-inch BBC and set-back front axle for added maneuverability in vocational and urban operation, and is lightweight for increased payloads in weight-sensitive applications.

  • Traditional trucks. Peterbilt says its new traditional truck models — the Model 389 and Model 388 — feature improved aerodynamic performance, styling, durability, serviceability and forward lighting. The distinctive look and aerodynamic performance of the Model 389 and Model 388 are achieved through all-new durable aluminum hoods, a new one-piece aluminum surround with a punched-oval pattern grille and polished aluminum grille bars, polished-aluminum fender reinforcements and innovative headlamps.
  • Vocational trucks. Serving the needs of customers in construction and other vocational markets, Peterbilt offers the rugged and versatile Model 367 and Model 365. The Model 367 and Model 365 are available in both set-forward and set-back axle configurations for increased payloads and optimized weight distribution.
  • Medium duty. Peterbilt says it offers the industry’s broadest medium-duty lineup of vehicles, which include the conventional Model 330, Model 335 and Model 340, as well as the recently introduced Model 220 cabover. The Model 335 remains a true Class 7 vehicle that is ideal for the majority of medium-duty applications, such as van body and beverage distribution. The Model 330 is a Class 6 truck or tractor configured for non-CDL operation. The Model 340 is available for more robust vocational applications. The Model 220 is a Class 6/7 cabover based on the “International Truck of the Year.”
  • PacLease is supporting the effort by providing financing, tax services and insurance. Customers should contact their Peterbilt dealer for more details and to make arrangements to participate in the “Models of Innovation” demonstration program.