Combined Yellow-Roadway network becomes YRC

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YRC Worldwide Inc. announced Friday, Jan. 23, that YRC is the new brand name for the combined Yellow Transportation and Roadway network. The company also confirmed that YRC is ahead of schedule to successfully integrate its national networks by early spring.

“More customers rely on YRC for large shipments than any other provider, and one integrated network allows for even greater coverage and shipment density,” says Bill Zollars, chairman, president and chief executive officer of Overland Park, Kan.-based YRC Worldwide. “By integrating Roadway and Yellow, we gain efficiencies and capabilities that position us to support our customers now and as the economy improves.”

Greg Reid, executive vice president and chief marketing officer for YRC Worldwide, says the new brand name expresses the combined strength of Yellow and Roadway, and represents the integration of networks, services and capabilities. “The visual identity for YRC features the highly recognized and trusted orange of Yellow and blue of Roadway,” Reid says. “Customers will still see the familiar Roadway and Yellow marks as we transition branding elements, but they’ll soon be able to identify with YRC through customer service, sales and other interactions.”

Reid says a new customer website will debut soon. Roadway.com and My.Roadway.com customers will be directed automatically to yrc.com in early February, and MyYellow customers will be directed to the site beginning in March.

Since October 2008, about 80 shared service centers have been opened to manage the combined YRC network; these serve as a single interface for Roadway and Yellow customers. Upon completion, the combined network will boast about 450 YRC service centers — nearly 100 more service centers than the individual Roadway and Yellow networks, according to the company; in major metropolitan areas across the country, the nearest YRC facility will be 20 percent closer to customers, enabling quicker pickups and deliveries, increased flexibility and reduced emissions.

As a part of the integration process, YRC says it also has added more than 21,000 new direct service points; the result is the ability to serve more communities and provide customers with improved transit times and additional access to services. “Our customers are reacting very positively to the integration,” Zollars says. “We’re delivering and will continue to deliver on our promise to provide them with simple, flexible shipping solutions, prompt pickups and greater service quality.”