Qualcomm, GreenRoad offer integrated system for service fleets

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Updated Mar 19, 2010

Qualcomm and GreenRoad announced they have signed an agreement to offer an integrated solution that addresses mobile resource management (MRM), safety and driving behavior. The solution, intended for local service fleets, is a combination of Qualcomm’s Service Fleet Manager and the GreenRoad 360 service.

Qualcomm’s Service Fleet Manager mobile resource management system uses GPS technology to give fleets visibility into their assets and provide an immediate snapshot of critical vehicle information through a Web-based interface.

GreenRoad 360 provides a driving behavior improvement service with real-time in-vehicle feedback and comprehensive visibility into those maneuvers that most affect safe driving, fuel efficiency and emissions. GreenRoad 360 combines live, individually tailored driver coaching with Web-based applications that continuously rate driving skills.

The combined offering allows fleets to install a single in-vehicle hardware platform, use one data plan, and access best-of-breed fleet management and driving behavior improvement applications, the companies say. The integrated service offers fleets the opportunity to realize the benefits that come from a combined mobile resource management and technology-based driving behavior service, which requires less administration and can reduced cost by as much as 20 percent.

The combined service is available initially for commercial vehicle fleets in North America and the United Kingdom. “Qualcomm and GreenRoad are recognized leaders in their respective fields,” says Clem Driscoll of C.J. Driscoll and Associates, an analyst in mobile resource management for fleets. “Their partnership will, for the first time, enable fleet operators to obtain a combined MRM and Driving Behavior Management solution from a single source.”

Mobile resource management and driver safety are vital issues to every local service fleet, says Norman Ellis, vice president of sales, services and marketing at Qualcomm Enterprise Services. “GreenRoad’s unique driving behavior service offers a different dimension to our mobile resource management offering, enabling our customers to obtain more value from each of the two services.”