Daimler delivers its first U.S. EPA 2010 fleet to Meijer

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Daimler Trucks North America on Wednesday, April 21, announced delivery of its first fleet of U.S. Environmental Protection Agency 2010 trucks to Meijer, an EPA SmartWay award-winning supercenter retailer headquartered in Grand Rapids, Mich. Meijer placed one of the nation’s first 2010 fleet orders, purchasing 75 EPA 2010 Freightliner Cascadia trucks equipped with Detroit Diesel DD13 engines and BlueTec emissions technology.

Designed to be one of the most aerodynamic trucks ever, the Freightliner Cascadia Day Cab exceeds the EPA SmartWay voluntary specifications that improve fuel economy and reduce emissions, DTNA says. In combination with the Detroit Diesel DD13 engine and BlueTec 1-Box emissions control system, Meijer’s new fleet of Freightliner trucks will improve fuel efficiency while reducing emissions to near-zero levels of nitrogen oxides (NOx) and particulate matter as measured at the tailpipe, the truck maker says.

Meijer operates 191 stores throughout the Midwest. According to Tom McCall, vice president of logistics, the pairing of the aerodynamic Freightliner Cascadia with the DD13 engine and BlueTec effectively matched Meijer’s criteria for reliability, fuel economy, durability and serviceability. “We’re extremely proud to be one of the first companies to deploy these clean-driving 2010 trucks,” McCall says. “While it’s thrilling to be at the front end of the rollout of such innovative technology, it’s also exciting to partner with another Michigan-based company, Detroit Diesel Corporation, to help stimulate the economy and provide jobs right in our own back yard.”

Daimler says its commitment to meeting environmental challenges is reflected in the company’s early adoption, research and development of selective catalytic reduction technologies to meet the needs of North American trucking. “DTNA has invested more than a decade in the design and evolution of emissions technologies to optimize the entire powertrain system for our North American trucking customers,” says Randy DeBortoli, EPA 2010 program manager for Daimler Trucks North America. “We’re especially pleased to have been chosen by Meijer as their supplier of choice. Meijer is at the forefront of business and environmental strategies, and we’re proud to deliver Freightliner trucks with Detroit Diesel engines and BlueTec to them as a proven technology and total vehicle solution that will deliver a significant return on their emissions technology investment.”