When Vicky Britton swiped her card at the Yokohama Tire Corp. display at a trade show in March in Louisville, Ky., she automatically was entered in a contest for $5,000 worth of commercial truck tires. “Now my husband loves me even more,” Vicky says after being notified by Yokohama that she won. “It’s like winning the lottery.”
Vicky’s good luck means husband Bill, an independent trucker and owner of Bill Britton Trucking, will receive a free set of Yokohama’s top-of-the-line Zenvironment commercial tires. “The contest awards Bill Britton Trucking eight Yokohama 703ZL drive tires and two 101ZL steer tires along with free installation and valve stems at the Yokohama dealer of their choice,” says John Cooney, Yokohama director of commercial sales. “We’re happy the contest was such a success and congratulations to the Brittons.”
The new 101ZL steer tire, which will be officially launched this fall, and the 703ZL drive tire are part of Yokohama’s eco-sensitive Zenvironment line and are on the U.S. Environmental Protection Agency’s SmartWay list of verified technologies for tires. Yokohama now has seven tires that are recognized as SmartWay low rolling-resistance tires.
The 101ZL, which will be available in four sizes (295/75R22.5, 11R22.5, 11R24.5 and 285/75R24.5), is a premium steer tire designed for long-haul operations designed for enhanced durability, excellent longevity and greater fuel efficiency. “Ideal for fleet owners and truck operators,” Cooney says. “The tires last longer and help preserve the environment because they are more fuel-efficient. The high-tech ultra-long-mileage 703ZL tire features the deepest tread in the industry – one full inch – with the lowest rolling resistance in its category. It also has a solid closed shoulder that provides even wear, which translates to more road miles.”
