Grote launches Trilliant Technology Tour

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Grote Industries announced that the first leg of its Trilliant Technology Tour road show has begun. The custom-designed vehicle, with its inflatable mobile theater, left Grote’s world headquarters in Madison, Ind., and made the first stop of its 80-plus city tour at a municipal highway facility at 1106 Bates Ave., in Cincinnati on June 1. After traveling west across the northern United States and parts of Canada this summer, the tour will make its way through the southern states during its return leg in the fall and winter, with its last stop tentatively scheduled for mid-December.

“The Trilliant Technology Tour will allow us to take the most stunning LED WhiteLight work lamp technology that’s ever been assembled directly to our customers’ locations,” says John Grote, vice president of sales and marketing. “We will be reaching OEs, distributors, fleets and end-users in ways that are simply not possible through traditional means, like trade shows.”

Anyone interested in tracking the tour will be able to follow its progress on Facebook and Twitter, and the tour has an entire microsite, TeamTrilliant.com, dedicated to its online promotion and presence. Visitors can learn about the six work lamps, access an interactive tour map, register for a personal visit, view video and other rich content and communicate directly with the tour staff as they make their way across the continent.

The tour’s mobile exhibit will allow visitors to see the lamps up close and will enable them to accurately judge the differences in optical characteristics such as beam intensity, color and pattern evenness in both Grote work lamps and competing products.

Grote’s LED WhiteLight Work Lamps are said to reduce ocular strain and provide better contrast. With service ratings in the range of 50,000 hours, using Grote’s LED WhiteLight work lamps also means less vehicle downtime and the elimination of the time and cost associated with replacing bulbs, the company says.

“There are six lamps, thousands of miles and one mission associated with this tour,” Grote says. “(Our one mission is) to make the end-user’s operation more profitable, more productive and more efficient and to make them a hero for choosing Grote’s LED WhiteLight Work Lamps.”