Schaeffler kicks off ‘Think Inside the Box’ media campaign

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Schaeffler Group USA Inc. announced the launch of its “Think Inside the Box” media campaign for the LuK brand. The campaign focuses on automotive service dealers promoting the quality and OE pedigree of LuK RepSet clutch kits. Schaeffler engineers and manufactures the vast majority of the components found in LuK RepSet clutch kits.

“Clutch replacement jobs can be extremely time-intensive for the automotive service dealer, and for them to install a kit of inferior quality risks a costly comeback,” says Bill Hanvey, director of business development for Schaeffler Group USA’s Automotive Aftermarket Division. “Many repackagers mix and match parts from various low-cost sources from around the world and create a kit that may look like a LuK RepSet, but doesn’t perform at the LuK OE standards.”

The media campaign began this month and will be featured in various industry magazines. The “Think Inside The Box” theme also will be featured on the company’s marketing collateral.