Snap-on says its community on Facebook now boasts more than 56,000 members connecting to the company to learn its latest news and communicate with other fans. Snap-on says it has seen rapid growth of its fan base on Facebook, increasing sevenfold in the past 12 months. “It has become an online destination for our fans to learn about new products, share their stories and interact with each other,” says Sara Scarlato, manager of communications for Snap-on Tools.
The Snap-on Facebook page can be found at http://www.facebook.com/SnaponTools. Once on the page, users can click “Like” to be connected to thousands of members of “Snap-on Nation.” The page features information about product innovations, hand tools, power tools, tool storage, franchise opportunities, the “No Compromise Tour” and Snap-on Racing, including Snap-on’s sponsorship of Cruz Pedregon.