Kinedyne Corp., a provider of cargo control for the trucking industry, now offers a line of tiedowns designed to meet the needs of consumers who own and transport recreational vehicles. The company introduced the Steadymate line to U.S. customers as part of the launch of its new 2010 catalog of load securement solutions.
Available in Canada for more than five years, this four-season line of tiedowns and securement point hardware is designed for consumers who buy tiedowns from aftermarket parts dealers focused on the utility and recreational user segments. The line also will be sold through a network of power sports equipment dealers who service motorcycle, all-terrain vehicle, snowmobile and boat owners. Kinedyne says the launch of Steadymate to the U.S. market also will focus on the retail automotive aftermarket channel, featuring products designed for off-road enthusiasts, including cargo nets, tow straps and cargo bars.
“The launch of Steadymate in the U.S. market represents a great opportunity,” says Larry Harrison, Kinedyne’s vice president of sales and marketing. “Our research showed there was not a recognizable brand in the marketplace and no true four-season solution that covered trailers and pickup trucks.”
Kinedyne says the benefit of purchasing a Steadymate product is two-fold: First, the system will help ensure the safe arrival of valuable equipment – be it a power boat, a motorcycle or a lawnmower – through technology designed to prevent damage during transport, and second, thanks to their exceptional strength, Steadymate products help avert slippage or outright failure that can injure people and damage equipment.
“This is a product line that has already proven to be exceptionally durable in Canada over time and under the most severe conditions,” says Dorothy Creighton, Steadymate product manager. “When a consumer buys a Steadymate product, they are assured of getting a tiedown designed to be ‘beyond compliant’ so it will perform better than any other product on the market. It is the Kinedyne lineage of excellence that makes the Steadymate brand the best choice in load securement for consumers who take so much pride in their recreational vehicles.”
The line is supported by a dedicated website, www.steadymate.com, featuring detailed product information and reviews, videos and securement tips geared toward the RV owner. Links to news articles about Steadymate from various media outlets covering the North American recreational vehicle market also are provided at the site.
