Michelin Man to roll into GATS

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At the Great American Trucking Show, visitors to the Michelin Americas Truck Tires (MATT) booth (No. 14077) will get the chance to connect with the Michelin Man in person, then online at MATT’s social media sites, Facebook, Twitter and YouTube. He will pose with booth visitors for photos and videos, which will be shared online daily.

“GATS has always been a place to connect with others in the trucking industry,” says Jaye Young, MATT country marketing manager. “Utilizing these social media platforms is just one more way for us to enhance these interactions during the show and then continue interacting with our customers after the show has ended.”

For more information on Michelin Americas Truck Tires’ social media presence, visit the pages on Facebook, Twitter or YouTube. For more information, go to www.michelinmedia.com.