AASA campaign promotes brand-name aftermarket parts

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The Automotive Aftermarket Suppliers Association has initiated a “Know Your Parts” awareness and educational campaign designed to address concerns over the low-cost offshore generic auto parts it says are flooding the domestic aftermarket. AASA says these low-cost parts may be of insufficient quality to meet safe vehicle operation standards and pose a potential danger to both the technician installing them and the consumer driving the vehicle on which they are installed.

The entire aftermarket could suffer from the resulting loss of public confidence in parts and services, AASA says. The “Know Your Parts” campaign promotes the importance of quality brand-name aftermarket parts backed by full-service suppliers. AASA says it is not important where a product is made, but rather who stands behind it.