Alliance adds bumpers to its affordable parts line

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Updated Oct 26, 2010

Alliance Parts now offers a large selection of aftermarket bumpers – including chrome, painted steel and stainless steel – for a dozen major truck makes and more than 130 truck models. Alliance offers a bumper configuration tool on its website, allowing drivers to select the shape, size and cutouts that best meet their needs. With a couple of clicks, visitors can create a bumper design that complements their truck and print it out for order at any Freightliner, Sterling or Western Star dealer.

Dan Haggerty, director of parts and service marketing for Daimler Trucks North America, says a new Alliance bumper is an affordable option for fixing a small dent or simply shining up your truck for the next big show. “For more than a decade, the Alliance brand has represented quality parts at an affordable price,” Haggerty says. “Our new bumper offering takes affordability and availability to a higher level.”