JX Enterprises announced that the Peterbilt Wisconsin and Illinois brand will be changing to JX Peterbilt. This brand change, effective immediately, reflects the recent purchase of a dealership in Grand Rapids, Mich.
“This change will allow us to grow as an organization without geographic limitations, allowing us to support our customers throughout the Midwest,” says Eric Jorgensen, president and chief executive officer. “This transition will also align our dealerships closer to our other entities – JX Enterprises, JX Financial, JX PacLease and JX Extreme Graphics – providing a strong branding relationship companywide.”
JX Enterprises has been serving the Midwest since 1970 with sales, parts, service, finance, lease and rental support for the trucking industry. Currently there are 13 JX Peterbilt locations throughout Wisconsin, Illinois and Michigan, providing a network of support to local and transient customers.