Quick Cable announced the availability of its Quick line in new retail packaging designed exclusively for dealers and distributors. The new retail program covers more than 600 SKUs in 10 different product categories for automotive, marine, heavy truck, agriculture and construction. The retail program, with a green and black color scheme, is complementary to the existing Rescue and QuickBox product lines.
The packaging helps call attention to the product features with a high-visibility packaging style, barcodes for easy inventory and pricing, and bilingual product descriptions (English/French, English/Spanish). The product categories in the new line include connectors, solderless terminals, primary wire, booster cables, protective products, jump packs, accessories, battery boxes, battery maintenance products and tools.
As part of the retail program introduction, Quick Cable is offering retail solutions including several retail plan-o-grams with prepicked product selections that are market-specific. In addition, Quick Cable is introducing a new retail catalog with complete product offerings and has created a training program to help dealers improve associate staff training on the entire Quick retail offering.