Luber-finer launches social media sites

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Champion Laboratories has launched social media sites for its Luber-finer brand of automotive, medium-duty and heavy-duty lines of filtration products on YouTube, Facebook, Twitter and LinkedIn. Luber-finer’s social media presence has been designed to connect with channel partners, installers and end-users in a way that provides quick access to information about the Luber-finer brand, its filtration products and how they can be used, as well as offering a portal to connect with fellow Luber-finer users.

“There’s no question that the creation of social media networks has changed the way we communicate, not only in our private lives but on a business level as well,” says John Casanova, vice president marketing and sales for Champion Laboratories. “We are confident that its new social media presence will enhance Luber-finer’s place in the markets it serves while strengthening our relationship with our channel partners, installers and end-users.”

The Facebook and Twitter channels have been created to provide visitors with access to the latest news and information concerning Luber-finer’s lines of heavy-duty, medium-duty and automotive filtration products. The YouTube channel has been designed to be a repository for instructional and informational videos that can be accessed quickly and easily. Luber-finer’s LinkedIn channel connects with professionals in the automotive aftermarket and heavy-duty industries.