Freightliner Trucks debuts sales tool app for iPad


Freightliner Trucks announced the introduction of its Freightliner Sales Tool App for iPad. Developed and provided to Freightliner Trucks dealers, the Freightliner App is designed to provide a complete resource for technical and operational information that encompasses the entire Freightliner Trucks product line, including on-highway, vocational, medium-duty and severe-duty truck applications.

“We developed this app so our Freightliner sales professionals would have a way to rapidly respond to their trucking customers‚ pertinent needs and questions in real time,” says Lori Heino-Royer, special project manager for Daimler Trucks North America. “The portability of iPad allows the presentation and discussion of relevant Freightliner product benefits while standing with the customer, right next to the vehicles.”

The Freightliner App hosts a catalog of product details, including truck model specs, videos, photos and more, allowing dealers and customers to have access to detailed product information for vehicles not available in the showroom for viewing. Also with iPad, dealers will have instant access to the Daimler Truck Financial point-of-sale website, F&IPro. Freightliner sales personnel can upload and submit credit applications, present terms and payments through the loan or lease calculator, and generate contracts and other customer documents through one portal.

Freightliner selected the iPad for its ease of use, large high-resolution display and Multi-Touch interface, as well as the ability to connect to the Internet via WiFi or 3G. “Our new app, combined with iPad, transforms the traditional sales method into a more efficient process, helping us focus on business growth that will arise as a result of improved productivity and product knowledge,” says Mark Lampert, senior vice president of sales and marketing for DTNA.

Continued Martin Daum, president and chief executive officer of DTNA, “Not only do these tools allow us to provide an interactive experience for our customers, but they better equip our dealers with the resources they need to succeed. We look forward to hearing what customers think of the experience.”