The UPS Store network has launced a Facebook contest called “The Promotion Promotion.” The contest, designed to arm small business owners with tools and resources to promote their business, runs through Aug. 31. The grand prize winner will receive an integrated marketing campaign valued up to $50,000.
Small business owners can enter the contest by visiting The UPS Store corporate Facebook page. Grand prize submissions will be evaluated by a panel of experts, and the winner will be chosen based on the contestant’s passion for small business. Official rules, including criteria for the grand prize and contest eligibility, are available on The UPS Store corporate Facebook page.
“Every The UPS Store franchisee is a small business owner, so we know how challenging it can be to promote and grow a company,” says Michelle Van Slyke, who oversees marketing for The UPS Store network. “The Promotion Promotion contest is all about providing small business owners with resources they can use to help grow their business.”
The Promotion Promotion sweepstakes also will award up to $3,000 in weekly prizes, including an Apple iPad 2 with Square and gift cards from American Express, The UPS Store and Costco. Contestants can enter for a chance to win the weekly prize drawing by dropping their name into a virtual fishbowl.
Doner, The UPS Store network’s advertising agency of record, will work with the grand prize winner to examine the business’ needs, develop a marketing plan, produce creative and run it in appropriate media.
In addition, The UPS Store network will offer Facebook-only coupons for discounts on business-related services at participating The UPS Store franchise locations. Starting the second week, fans choose the next week’s offer by crowdsourcing via Facebook Questions. The Promotion Promotion tab also will stream relevant articles from the business section of msnbc.com.