Dealerships to be recognized for innovative strategies

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DrivingSales announced the call for entries for the 2011 DrivingSales Dealer Best Idea Award, sponsored by ADP|Cobalt, which recognizes the most innovative dealership strategies of 2011. Five dealer finalists will have a chance to win more than $10,000 in cash and prizes, and the opportunity to present their “best idea” at the DrivingSales Executive Summit in October. All U.S. dealerships are invited to apply.

“The Dealer ‘Best Idea’ Award recognizes the year’s smartest, best and most innovative dealership strategies and is modeled on the spirit of idea-sharing and collaboration among dealers that we see everyday at,” says Jared Hamilton, DrivingSales founder and chief executive officer. “We are proud to once again partner with ADP Digital Marketing|Cobalt to share that spirit by bringing attention to the original and creative ideas that are driving results in dealerships across the country.”

“It is no secret to us that dealers have the best ideas for applying new approaches and technologies to improve their businesses,” says Chris Reed, chief marketing officer of ADP Digital Marketing. “We find that uncovering the ‘best ideas’ that are changing our industry for the better is one of the most rewarding parts of our business – and truly valuable as we continue to develop meaningful and successful products and services for dealerships.”

All automotive and heavy truck dealership employees are eligible to apply for the award. Applications are reviewed by a dealer panel, which selects five finalists to be invited onstage at the DSES to present their “best idea” in competition for more than $10,000 in cash and prizes and the award for 2011’s Best Idea. For more information about the award or to submit an application, go to There is no charge to apply. The application deadline is midnight PT Sept. 14.