Eaton unveils ‘Things Have Changed’ marketing campaign

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Updated Aug 31, 2011

Eaton Corp. this week unveiled its “Things Have Changed” marketing campaign, an initiative that underscores the company’s expertise in information technology and data center solutions while positioning Eaton as a company that “gets IT.” The new campaign, launched at VMworld in Las Vegas, includes advertising, a social media strategy, direct marketing effort and a revamped website. Eaton says the campaign allows the company to directly engage with IT professionals and drive new lead generation opportunities for key Eaton PowerAdvantage resellers.

“Eaton understands the intense demands of the IT community, and we want to introduce more customers to our comprehensive offering of power management products and services,” says Hervé Tardy, vice president and general manager, Eaton Distributed Power Quality Business Unit. “This campaign is designed to console the pain points of long hours at the office while highlighting the intelligence and wit of typical IT professionals who work tirelessly behind the scenes to keep businesses operating in a world of constant IT evolution.”

Leading the campaign is a call for entries for the “Space Lift” sweepstakes in which one company has a chance to win a customized package of Eaton power management products valued up to $10,000 and a workspace makeover consisting of an additional $10,000 in prizes, such as high-definition headphones, touchscreen monitor and ergonomic desk chair.

All IT professionals and PowerAdvantage partners are invited to enter their employers and customers, respectively, in the sweepstakes through Dec. 1 at If a PowerAdvantage partner nominates a customer who wins the grand prize, the partner also will win a server startup kit, including Eaton solutions valued at up to $10,000 and a Falcon gaming computer system valued at up to $5,000.