Marx Group PR director to discuss ‘green marketing’

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Gary McCoy, public relations director for The Marx Group, will present “Green Marketing for Heavy Duty Remanufacturers” at APRA’s 6th annual Heavy Duty Remanufacturing Group Summit, set for Monday, Jan. 23, at the Mirage Hotel in Las Vegas, Nev., just prior to Heavy Duty Aftermarket Week. McCoy says heavy-duty remanufacturers must look at all their business practices to uncover internal environmental strengths, such as the use of recycled parts and renewable resources.

“The remanufacturing industry has always been green,” says McCoy. “This green message can offer a huge selling point for heavy-duty remanufacturers in telling their story to customers. I will present ideas so remanufacturers can embrace these opportunities and put together marketing plans that take advantage of the green message in advertising, PR and social media.”