Vipar names Iasiello director of business development, national accounts

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Vipar Heavy Duty announced the appointment of Mark Iasiello to the position of director of business development, national accounts. Iasiello’s previous experience includes a sales management role while at Dayco and as a heavy-duty industry advocate during his tenure at the Heavy Duty Manufacturers Association. In his new role, Iasiello will assist in growing Vipar Heavy Duty’s national account program.

“The Vipar Heavy Duty National Account Program brings together nearly 120 distributors at over 500 locations across North America to meet the needs of multilocation regional and national fleets,” says Jim Pennig, Vipar Heavy Duty’s vice president of business development. “We are excited to welcome Mark to the Vipar Heavy Duty team. He will assist us in growing and developing an already strong national accounts program that utilizes the highest-quality products from the industry’s leading suppliers.”

During his 22-year career at Dayco, Iasiello served in a variety of sales positions before becoming the company’s heavy-duty national sales manager. During his five years at HDMA, Iasiello served as vice president of member development for commercial vehicle suppliers.