Roadranger Marketing updates Website

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Roadranger Marketing has released the next generation of its Website,, featuring sales- and service-related information and functionality for products from Eaton Corp. and Dana Holding Corp. and receives more than one million visits annually. In addition, visitors accessing from mobile phones – such as the iPhone, Android and Blackberry platforms – will be directed to a new Website specifically designed for these devices.

“Our customers have recognized as one of the best sites in the industry,” says Mandar Dighe, director of Roadranger field sales and marketing. “As such, we didn’t want to make changes without a good deal of information and input to ensure we are only making a good thing even better.”

The changes in design and architecture of are based upon Website metrics, usability studies and the latest trends in Internet and digital design. The new site includes a more robust search functionality and thumbnail identification of documents within the literature center, as well as an updated navigation that helps enhance usability through the ability to skip past a number of clicks through dynamic options.

“Just as skip-shifting can get a truck up to speed faster, the new navigation allows visitors to skip to where they need to go for sales and service support,” says Dighe. Likewise, the new mobile site is designed to offer quick access to select product line information, key calculators to assist with specification of components and immediate access to the Roadranger network.

“Customers rely upon the Roadranger network to assist with decisions related to the entire lifecycle of the truck, and that includes proper specification of components to yield the greatest fuel efficiency and performance,” says Dighe, “The road speed and other calculators now available at anytime and anywhere via the mobile version of is just one more way we’re empowering fleets to choose the best possible solutions for their business.”

The Roadranger network supports Eaton Corp. and other partners and includes more than 200 drivetrain professionals providing specification assistance, training, service, parts and warranty expertise throughout North America. For more information, go to, where the latest product information is available – as well as service, parts and training assistance – 24 hours a day. Experts are available in the Roadranger Call Center by dialing 800-826-4357 in the United States and Canada. In Mexico, dial 01-800-826-4357.