Snap-on launches Masters of Metal Tour

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Updated Apr 11, 2012

With customized semi-trailers full of the latest Snap-on tools and equipment, the interactive Snap-on Masters of Metal Tour celebrates automotive service technicians as the “masters of their trade” and will provide them with a hands-on experience with the newest and most exciting products Snap-on has to offer.

“The Snap-on Masters of Metal Tour is the perfect chance to see firsthand the latest innovations and hottest tool offerings from Snap-on,” says Yvette Morrison, vice president of marketing, Snap-on Tools Group. “Our custom mobile marketing units are full of the newest Snap-on diagnostic and tool storage solutions, as well as power tools and hand tools that our customers can see and try for themselves.”

The Snap-on Masters of Metal Tour features touchscreen technology designed to let Snap-on customers interact with engineering and design of the product, allowing visitors to see firsthand how Snap-on tools are designed and manufactured. There also will be multiple displays that provide hands-on activities to see how various Snap-on tools work.

The event also provides individuals with the opportunity to connect with Snap-on representatives. The tour is open to the public and is scheduled to stop at more than 85 locations across the United States in 2012.