uShip.com announced it has launched seven localized versions of its site: Mexico, Argentina, Brazil, Chile, Colombia, Venezuela and Peru. It’s the largest single-day localization launch by the company, which is now in 18 countries on five continents.
uShip says that users in those countries can transact in their local language, currency, and measurements, making it easier for shipping customers to post car, boat, furniture and freight listings on the site and carriers to bid for new business and communicate with their customers.
While thousands of shipping customers are matched with qualified carriers everyday on uShip, the same phenomenon is now playing out on A&E’s “Shipping Wars,” the real-life series that features uShip. The program follows five independent truck drivers who competitively bid on uShip items, usually oversized, unusual loads generally thought to be unshippable.
In the U.S., Season 2 of Shipping Wars airs Aug 7 at 9 pm ET/PT on A&E, but last week A&E’s Latin American subsidiary started airing Season 1 of Guerra de Envios (‘Shipping War’ in Spanish-speaking Latin America) and Guerra de Entregas (in Brazil) in 18 Latin American countries to over 34 million viewers.
“Just as we’ve seen in Europe, we anticipate uShip will be well received in these areas where there’s a highly-fragmented road haulage market, a condition that’s ideally suited to our marketplace model,” said Shawn Bose, vice president and general manager, global business, uShip.