Trucking industry manufacturers, dealers and aftermarket providers now have a new tool to help them identify and target prospects. Using RigDig Business Intelligence, they can determine market share, provide their sales forces with information on purchasing behavior, buying cycles and trucks in operation, and integrate this intelligence into their internal CRM solutions.
“Randall-Reilly’s goal is to produce a stable of business intelligence products that predict business-to-business purchasing behavior,” says Randall-Reilly President Brent Reilly. “RigDigBI is the first example of our growing capability to take a large volume and variety of information and build one-of-a-kind business intelligence tools.”