Navistar targets Latin American growth

Updated Apr 2, 2013

Navistar and International truck dealers in Latin America continue to increase the number of selling locations for parts and service. Navistar is reinforcing its commitment to the region and its customers through a series of parts sales dealer training courses. The company has seen steady growth in the market since 2009 and remains focused on providing best-in-class products, parts and customer service.

“International dealers have grown their network in Latin America by 16 locations during the last four years,” said Dave Allen, vice president, global parts sales and customer service organization, Navistar. “This region is a major part of our global business moving forward and we will put even greater emphasis on training to position our dealers to provide top-tier parts and service support for new and existing customers.”

Due to the growth in the market, Navistar Parts has engaged International dealers to be more aggressive in increasing its parts sales by adding many product programs, opening new locations to reach more customers and focusing on all-makes parts programs. These efforts have resulted in a compounded annual growth rate of nearly 20 percent for the company’s global parts sales.
The company currently has 92 dealer locations in 22 countries in Latin America, and there is opportunity for additional locations. Navistar continues to deliver industry-leading vocational trucks, and integrated offerings for a wide range of applications in addition to parts and service.
Navistar began conducting its dealer training sessions in Lima, Peru in late January and will continue to host training sessions throughout the year. Dealers from many markets will join sessions in Honduras, Chile, Colombia and Guatemala in February through April.

“Our training courses were developed to focus on developing parts leaders, customer selling and developing outside selling skills for all our dealers outside sales personnel,” said Benjamin Elizondo, director, Latin America parts sales, Navistar. “While we have launched these courses in Latin American, we intend to also introduce them to dealers in other global markets down the road.”