Bridgestone rolls out M760 Ecopia drive radial

Updated Jul 25, 2013

The Bridgestone M760 Ecopia drive radial tire – verified by the U.S. Environmental Protection Agency’s SmartWay program and compliant with the California Air Resources Board – is engineered to offer longer wear, added traction and more casing durability in a fuel-efficient and retreadable design.

The tire is designed for single- and tandem-axle trucks in on-highway, long-haul and regional applications and also can be used in pickup-and-delivery service while providing added traction in severe weather conditions. Specially designed edges help grip the roadway to improve traction and last longer, while the IntelliShape sidewall design helps reduce overall weight.

The optimized groove width helps combat casing damage and improve drilling resistance, increasing casing lifespan and improving retreadability. Multiple sipes help improve traction on wet and dry surfaces, while an extra-wide tread adds stability.

The M760 Ecopia now is available in size 295/75R22.5, while sizes 285/75R24.5, 11R22.5 and 11R24.5 will launch in 2014. For more information, go to