Mike Baker joins SmartDrive as sales exec

SmartDrive Systems, a provider of driving performance systems to reduce collisions and improve fuel efficiency, announced that Michael “Mike” Baker has joined its management team as vice president of worldwide sales.  Baker is a telematics sales veteran with a track record of success in leading growth focused sales teams.

Mr. Baker brings 20 years of experience in the technology, trucking and construction industries to SmartDrive.  Baker will focus on developing customer acquisition and retention strategies, building and motivating high performance teams, and creating a global go-to-market sales organization..

“Fleets today are under significant pressure to improve safety while keeping costs under control,” said Baker.  “The SmartDrive platform is a game-changer and one of the more exciting and effective programs I have seen in over twenty years in the industry. Their innovative approach combining video and vehicle data with an easy-to-implement coaching program drives results.  And because the program is based on an open platform, customers know their investment is protected.”

Prior to SmartDrive, Baker led teams at Navman Wireless, Qualcomm Omnitracs and HighwayMaster. Baker has also held successful sales leadership roles with Saunders Cash Control, Trendar and Fleet Control Services American Express. He served in both the Tennessee Army National Guard and the United States Marine Corps Reserve and earned a bachelor’s degree from the University of Tennessee at Martin.

“We are thrilled to have Mike join the team,” said Steve Mitgang, CEO of SmartDrive.  “As an industry veteran with over 20 years of experience in telematics, Mike understands the priorities of today’s fleets.  He shares our commitment to delivering an innovative and effective program that helps commercial fleets and transit agencies achieve their operational goals without compromising safety.”