Halsema joins MacroPoint executive team

MacroPoint, creators of patented freight tracking software designed to give 3rd party visibility into load status, announced that Dave Halsema has joined the company as its new Vice President. Halsema brings extensive freight brokerage experience to MacroPoint, serving most recently as vice president of sales operations at Total Quality Logistics, one of the largest brokers in the industry.

“Dave knows the challenges that brokers and shippers face and has the experience to provide best in class solutions to our customers,” said Bennett Adelson, president of MacroPoint. “He joins our growing team of highly experienced professionals to implement best practices for our customers and prospects. Halsema has what it takes to help our expanding customer base realize a rapid and significant return on investment from using MacroPoint’s patented technology for supply chain visibility.”

At Total Quality Logistics, Halsema had responsibility for preparing and implementing a sales operations strategy, and for managing and leading sales operations and support functions. Prior to his role at Total Quality Logistics, Halsema served at AT&T and Hearst Communications in senior sales leadership positions and worked on projects that focused on the integration of emerging technologies that drive ROI for companies.

Activated from a driver’s mobile phone, including flip phones, or existing in-cab ELD/GPS devices, MacroPoint’s patented location tracking software gives third parties load status and location visibility on their shipments. With MacroPoint, brokers, 3PLs and shippers have real-time location tracking, on-time delivery monitoring, and arrival and departure notifications.